This programme is designed to stimulate and support innovation in SMEs by leveraging expertise of a unique partner network.
A tailor made competition working to support SMEs on their Innovation journey
The Innovation Challenge 2025 is powered by TBAT Innovation, in partnership with Headline Sponsor Shakespeare Martineau and Platinum Sponsor Barclays Eagle Labs.
The Innovation Challenge leverages the expertise of it’s unique partner network to come together to deliver four free-to-attend, vibrant, and informative workshops.
Businesses are then encouraged to apply to win, with the Top 10 pitching live at the Finalist Showcase event in October.
Phase 1
March – June 2025: 4 free-to-attend online workshops take place covering key elements of business growth. The workshops are open to all, with no requirement to apply to win the overall challenge.
Phase 2
June 2025: Applications open and businesses can apply to win The Innovation Challenge by submitting an application form and supporting documents. See eligibility criteria here.
Phase 3
October 2025: Shortlisted organisations will be invited to pitch LIVE at the Finalist Showcase event, where the judging panel will crown the Winner and 2 Runners-up.
Who can apply?
- Start-ups: UK Businesses that are three years old or younger are eligible to apply.
- UK Businesses over three years old that are still heavily involved in R&D or looking to introduce new technology.
- Aspiring Entrepreneurs: Those who are seeking to launch a business in the UK.
- Technology-based Businesses: To be eligible, your business must offer a product or service that is technology-based, showcasing innovative solutions in various sectors.