Conversion Catalyst: Converting and Monetising your Audience

Many early-stage businesses know what they should be doing but struggle to implement digital marketing effectively to drive consistent results. This programme demystifies the digital marketing world, cuts through the noise, acronyms and jargon and relentless speed of change to drive real performance for your business.

Through expert led support, you’ll explore how to test and refine your customer acquisition strategies, calculate your cost per acquisition, and develop a clear marketing investment case that stands up to investor scrutiny. You’ll also learn how to evidence genuine market traction beyond isolated sales.

Whether you’re B2B, B2C, ecommerce, or platform-based, Conversion Catalyst will help you crank the handle on growth.

Day 1: Discovery and Building your Sales Engine
Date: Thursday 17 July, 10am – 4pm
Venue: NTU, Belgrave Postgraduate Centre, Talbot Street, Nottingham

Day 2: Growth Channels – How to Choose
Date: Thursday 7 August, 10am – 4pm
Venue: Room NEWN55, NTU, Newton Building, Burton Street, Nottingham

Day 3: Converting and Monetising your Audience
Date: Wednesday 10 September, 10am – 4pm
Venue: NTU City Centre Campus, Room and building TBC

Day 4: Tracking, Scaling and Optimising
Plus review and feedback for investment readiness support.
Date: Wednesday 2 October, 10am – 4pm
Venue: NTU City Centre Campus, Room and building TBC

Participation Prerequisites:
Must be able to commit fully to the support, and have some budget, even if very small, for digital marketing activity and testing. (We do have a couple of partner organisations with small funding pots available dependent on growth stage, let me know if this might be something you need help with, but no guarantees as funding is likely to go quickly)

Must be open to:
Rethinking assumptions: Be open to taking a fresh objective look at your service and product offerings, your value proposition, buyer personas and behaviours, online buying experience, and approach to pricing and promotions.

Shared learning: Be open to sharing experience, pain points, lessons learnt and successes with your peers.

Experimentation: Be open to testing, and using new tools or improving your understanding of existing tools to leverage your sales growth.

Places are limited to 20 businesses. Secure your spot.